Getting readers to say “hell yeah” when they land on your web page

As a product marketer, when you write content for your website, don’t you want your readers to say “hell, yeah” instead of closing their tabs and moving on? Don’t you want them to feel like you read their mind, sign up and try your product? How do you write copy that truly moves your readersContinue reading “Getting readers to say “hell yeah” when they land on your web page”

Making your team discover the joy and value in writing things down

Last week, my engineers and I met to discuss the specifics (or so we thought) about a feature we were going to be working on. Even after an hour of healthy debate and discussion, I felt that everyone in the room wasn’t on the same page. the backend engineers thought they knew – down toContinue reading “Making your team discover the joy and value in writing things down”

Convincing your team that words matter

I think copy is an intricate part of product design. Getting everything else right, and product copy wrong would still be a disaster. But in most organizations, product copy falls through the cracks. It’s the last thing anyone worries about, and it isn’t seen as something that influences user experience. When not well thought-out, unclearContinue reading “Convincing your team that words matter”

You cannot scale without documentation

If you’re building a business that grows like crazy, documentation should be a culture trait you should promote and look for in the people you hire. I realized this when we worked on a major revamp of Freshdesk’s product interface in 2017. The team worked hard for close to a year on this project, andContinue reading “You cannot scale without documentation”