Fighting outdated tribal knowledge in sales and support teams

When businesses start out, support and sales teams (like any other team) are closely knit. The teams are small and most folks know the ins and outs of the product being sold. Everyone stays on top of new product updates by playing with the latest features, reading documentation or just being quizzed in the hallwayContinue reading “Fighting outdated tribal knowledge in sales and support teams”

Three ideas to help you get started with user research

I started out in PR at Freshworks. I rarely spoke to customers when I was in PR, except when I worked on doing some case studies of how people used Freshdesk. It’s something I regret now – I should have used the first two years of my career to get in front of more customers.Continue reading “Three ideas to help you get started with user research”

Making your team discover the joy and value in writing things down

Last week, my engineers and I met to discuss the specifics (or so we thought) about a feature we were going to be working on. Even after an hour of healthy debate and discussion, I felt that everyone in the room wasn’t on the same page. the backend engineers thought they knew – down toContinue reading “Making your team discover the joy and value in writing things down”

Convincing your team that words matter

I think copy is an intricate part of product design. Getting everything else right, and product copy wrong would still be a disaster. But in most organizations, product copy falls through the cracks. It’s the last thing anyone worries about, and it isn’t seen as something that influences user experience. When not well thought-out, unclearContinue reading “Convincing your team that words matter”

You cannot scale without documentation

If you’re building a business that grows like crazy, documentation should be a culture trait you should promote and look for in the people you hire. I realized this when we worked on a major revamp of Freshdesk’s product interface in 2017. The team worked hard for close to a year on this project, andContinue reading “You cannot scale without documentation”