Marketing – Shankar is thinking

Getting readers to say “hell yeah” when they land on your web page

As a product marketer, when you write content for your website, don’t you want your readers to say “hell, yeah” instead of closing their tabs and moving on? Don’t you want them to feel like you read their mind, sign up and try your product? How do you write copy that truly moves your readersContinue reading “Getting readers to say “hell yeah” when they land on your web page”

Increase feature adoption in your SaaS product: seven ideas

Everywhere else on the internet, you’ll find marketers talking about ideas (drip emails, etc.) that drive conversions for entire products. Here, I’m going to lay out specific tactics you can use to increase feature adoption in your SaaS product. When you ship something useful in a SaaS product, the work is barely over – it’sContinue reading “Increase feature adoption in your SaaS product: seven ideas”