Everywhere else on the internet, you’ll find marketers talking about ideas (drip emails, etc.) that drive conversions for entire products. Here, I’m going to lay out specific tactics you can use to increase feature adoption in your SaaS product.
When you ship something useful in a SaaS product, the work is barely over – it’s just getting started. In the months and weeks that follow, you need to learn what’s working, unlearn your assumptions, and find repeatable methods to consistently increase the adoption for the feature you just built. In this post, I’ll talk about how we used our product and website to drive user adoption for the help widget, something we recently worked on.
You can take these methods and replicate them for anything you’re building in your SaaS product to get your users to adopt them (assuming what you’ve built is useful.)