For a long time, business software was clunky. Consumer software continued to radically innovate on user experience, staying ahead of the curve.
Palm to iPhone. Styluses to capacitive touch. Taxis to Ubers. Torrents to Netflix. MP3s to Spotify, etc. We’ve lived through this story of how innovation in consumer software radically improved our lives in the last decade.
At one point, business software had no choice but to stop being clunky and terrible to use, because nobody wanted to walk into work to use shitty software. And as teams got more power to pick the software they wanted, business software had no choice but to be simple enough for anyone to try and buy.
If a business application wasn’t easy to use, people just abandoned it and start trialing something else. Apps that had the best user experience started winning more often at work than the ones that didn’t.
Everyone called this trend ‘consumerization of business software/IT’. Dropbox, Google Drive, Docs and Sheets, etc led this era. But despite all efforts by business apps to keep things simple, consumer software continued to set the gold standard in user experience. Business software just followed the direction already set by consumer software products.
However, I think the scene is changing.